In July 2014,
a teaser trailer was released with scenes from the film. The teaser shows the original title of the film which at the time was Cybernatural.
a teaser trailer was released with scenes from the film. The teaser shows the original title of the film which at the time was Cybernatural.
On January 12, 2015,
the film's first official trailer with the title Unfriended was released.
the film's first official trailer with the title Unfriended was released.
Shortly after, on February 6, 2015,
the film was screened at Playlist Live, a popular convention for internet celebrities from Vine and YouTube.
the film was screened at Playlist Live, a popular convention for internet celebrities from Vine and YouTube.
Playlist Live is an annual convention held in Orlando, Florida and Washington D.C.. The convention is held primarily for YouTube content creators.
Universal Pics' #Unfriended advanced Fan Screening tonight at 8:15pm in Grand Ballroom 7B photo booth & popcorn! First come #PlaylistLive
The World's Best Photos of playlistlive - Flickr Hive Mind
On March 13, 2015, the day of the film's official premiere at SXSW, scenes from the film were uploaded and a chat box appeared, where viewers could talk to Laura. Once she was finished talking, scenes appeared on the screen.
On February 13, 2015, a campaign was launched with Kik Messenger, in which Kik users could have a chat conversation with Laura. This made use of automated responses and pre-scripted responses, while also driving users to a dedicated microsite.
On March 13, 2015, after the film's premiere at SXSW, an after-party was hosted by Blumhouse. Exclusive Never Have I Ever cards were released at SXSW later, and a "NEVER HAVE I EVER" section was set up on the film's official website.
On February 13, 2015, a campaign was launched with Kik Messenger, in which Kik users could have a chat conversation with Laura. This made use of automated responses and pre-scripted responses, while also driving users to a dedicated microsite.
On March 13, 2015, after the film's premiere at SXSW, an after-party was hosted by Blumhouse. Exclusive Never Have I Ever cards were released at SXSW later, and a "NEVER HAVE I EVER" section was set up on the film's official website.
Unfriended-themed photo booths were set up as well. During production, official Facebook and Skype accounts were set up for the characters in the film, and, after the premiere at SXSW, people who attended were "friended" by the official Laura Barns Facebook account. There was also a Twitter account, which tweeted attendees of the after-party.
it was more the opportunity to explore how social media can be used as a filmmaking tool?
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